AMC Theaters brings new dimension to rewards program with AMC Stubs

AMC Theaters are moving away from the Moviewatcher branding of their reward program and are changing to a new program called AMC Stubs. Here is the information known about AMC Stubs.
I have been a member of the Moviewatcher program since 1996, but now that it will be $12 a year I am not sure I will maintain my membership!

Be sure to visit the AMC Stubs website for all of the information:

Here is what AMC has on their website about the new program:


You may have received a communication that MovieWatcher Rewards is going away. Below you’ll find frequently asked questions about what is happening.
Why is MovieWatcher going away?MovieWatcher was a valuable program that was innovative for its time. However, as many loyalty programs have evolved, our guests have been asking for a more rewarding program. Our new loyalty program will be a more robust program and we’re looking forward to sharing more information.
When and how will MovieWatchers be notified that the program is ending?Members will receive notification that MovieWatcher is ending approximately 45 days prior to the launch of our new rewards program. Members can be notified in several ways: in-theatre handouts, direct mail, and/or e-mail. Be sure to check your email and mailbox for more information.
Can I still use my MovieWatcher coupons?Yes, we will accept MovieWatcher coupons up to 90 days after our new program begins. Just present any of your existing rewards the next time you’re at an AMC Theatre.
What will happen to my online accounts?You’ll be able to access your MovieWatcher online account until your favorite AMC theatre offers our new program. For now, you can log in to your MovieWatcher account at and check your point balance and participate in the online community.
What will happen to my points?The rewards program we offer in 2011 is a completely new program and your MovieWatcher points won’t transfer to our new loyalty program.  Don’t worry, everyone who enrolls in the program will receive more benefits and more rewards. We’re confident you’ll love our new program more than you love MovieWatcher.
Can I sign up to become a MovieWatcher?At this time AMC Theatres is no longer signing up new MovieWatcher members. We will send you more information when it’s available.
How can I find out more information about AMC Theatres’ new reward program?AMC Theatres is excited about our new reward program and wants to make sure you’re one of the first to know about it. We’ll send you more information as it becomes available.
When can I sign-up for the new program?MovieWatchers will be the first to know about the new rewards program and when it’s available at their favorite AMC Theatre.
What are the new program benefits?We don’t want to ruin the surprise, so here’s a little sneak peek:
  • In-theatre instant enrollment
  • Rewards for purchases made at box office AND concession
  • No more predetermined rewards
  • No more maximums
  • An enhanced online experience and a more robust website
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The Author

Jim Napier

Jim Napier

Lover of movies and The Big Lebowski.