First Look: Pendulum’s Video For WITCHCRAFT

Here is your first look at the video for Pendulum‘s single Witchcraft. Electronics-infused hard rockers Pendulum are currently on tour, opening for Linkin Park, beginning January 20. Their new album, Immersion (Atlantic), comes out January 25, and the song “Witchcraft” is the lead single. Watch the video below and read what frontman Rob Swire has to say about it.

Pendulum, “Witchcraft” from Brandon Geist on Vimeo.

REVOLVER What is this song about?

 The lyrics were inspired by a story I’d read in the news, sometime after finishing our second album. A guy killed his eldest daughter after an argument and it was three or four days before anyone discovered that she was dead. The father had been acting as if nothing had ever happened. Upon being interviewed by the police, the other daughters said that they’d assumed the 17-year-old had been out clubbing and had just been nursing a massive hangover.
How did you come up with the concept for the video? 
Apart from the slight water theme, it doesn’t really tie into the album. I find that exercising too much control over a script can stifle the writer and director’s creativity. Sometimes it’s best to just let them do their thing, and that’s what happened here.
What was the hardest part of making this video?
The hardest part of making this video was trying not to step on the fake rocks. They were just polyurethane foam covered in some breakable rock-like, in appearance, material…Very easy to break, and some poor girl was in charge of painting them and making sure they looked realistic.
How has the fan reaction to this song been so far?
The reaction has been great. It’s one of our biggest songs at festivals and shows.

Pendulum’s explosive single “Witchcraft” is available to download on iTunes NOW and keep your ears ready for their album IMMERSION, out January 25th on Ear Storm/Atlantic Records. Catch Pendulum’s notorious live show on their arena tour as main support for Linkin Park, kicking off on Jan. 20th in Sunrise, FL and on their own headline tour dates. Confirmed tour dates below.
Pendulum Confirmed Tour Dates as Main Support for Linkin Park:
Jan.        20th      Bank Atlantic Center                                                     Sunrise, FL
                22nd        St. Pete Times Forum                                                                    Tampa, FL
                23rd         Philips Arena                                                                                     Atlanta, GA
                25th         Joe Louis Arena                                                                                Detroit, MI
                26th         United Center                                                                                   Chicago, IL
                28th         Xcel Energy Center                                                                         Saint Paul, MN
                29th         Sprint Center                                                                                     Kansas City, MO
                31st         The Wells Fargo Center                                                                Philadelphia, PA
Feb.       1st       TD Garden                                                                    Boston, MA
                4th           Madison Square Garden                                                               New York, NY
                7th           Bell Centre                                                                                         Montreal, QC
                8th           Air Canada Centre                                                                           Toronto, ON
                10th         Verizon Center                                                                                 Washington, DC
                11th         Mohegan Sun Arena                                                                       Uncasville, CT
                13th         U.S. Bank Arena                                                                                Cincinnati, OH
Pendulum Confirmed Headlining Dates with Innerpartysystem:
Feb.       5th         Irving Plaza                                                                                        New York, NY
                16th       Ogden Theatre                                                                                    Denver, CO
                17th         In the Venue                                                                                     Salt Lake City, UT
                19th         Showbox Sodo                                                                                  Seattle, WA
                20th         Commodore Ballroom                                                                   Vancouver, BC
                23rd         The Filmore                                                                                       San Francisco, CA
                25th         The Wiltern                                                                                        Los Angeles, CA
                26th         House of Blues                                                                                 Las Vegas, NV
Mar.      25th        Ultra Music Festival                                                       Miami, FL
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Jim Napier

Jim Napier

Lover of movies and The Big Lebowski.