The FADER FORT by FIAT announces official details for SXSW in Austin, TX!

The FADER Fort by Fiat announced official details and band lineup to-date for their four-day, 10-year anniversary celebration in Austin, TX on March 16-19!  There will be performances by Wiz Khalifa, Friendly Fires, Raphael Saadiq, Odd Future, Matt and Kim, Ellie Goulding, Lil B, Toro Y Moi, James Blake, DOM, Khaira Arby, Twin Shadow, Tinie Tempah, Oh Land, DeYarmond Edison Featuring Justin Vernon of Bon Iver and Members of Megafaun and more! This makes me wish I was attending SXSW this year. Keep reading for all of the details below.

The FADER FORT by FIAT is joined by Pepsi, Converse, Myspace Music, TDK, Guitar Center, Budweiser, New Era, Rdio, Bulleit Bourbon, Bushmills Irish Whiskey, Tequila Don Julio, and Ketel One Vodka.

Official Press Release:
New York, NY (March 15, 2011) – The FADER FORT by FIAT today announces the official details for the 10th anniversary of this four-day event, showcasing today’s most innovative emerging artists. Running from March 16-19 in Austin, TX, featured artists performing at The FADER FORT by FIAT include Friendly Fires, Odd Future, Raphael Saadiq, Matt and Kim, Ellie Goulding, Toro Y Moi, Lil B, Cass McCombs, Trash Talk, James Blake, DOM, Young Buffalo, Tinie Tempah, Oh Land and DeYarmond Edison, featuring Justin Vernon of Bon Iver and members of Megafaun among the many!

“For the past nine years The FADER FORT has dedicated itself to creating an environment that allows music fans to discover new and emerging artists, and this 10th anniversary promises to be no different,” said Andy Cohn, Executive Vice President and Group Publisher of FADER Media, Inc. “We are excited to be providing the one-of-a-kind platform for such an outstanding line-up of artists and bring in new elements of art, fashion and more.”

As part of the 10-year celebration, The FADER FORT by FIAT will be viewable to audiences worldwide via a live-stream that will continue for the entire four-day festival. Social entertainment destination platform Myspace will be catching every moment in Austin, TX from 1-9pm each day, live streaming everything at Fans can also return after March 19th to re-live the performances, which will stay on the site’s archives following the festival’s end.

Firmly established as the ultimate go-to location in Austin for fans to discover new music, this year’s FADER FORT by FIAT will continue to provide that unique environment for music fans of all genres to explore and take in today’s hottest emerging artists together. Attendees to The FADER FORT by FIAT space in Austin, TX will experience:
·       The FIAT lounge featuring complimentary espresso and ice cream from local hotspot Amy’s Ice Creams, as well as the FIAT gallery featuring live artists painting on the FIAT 500

·       On-site voting for Pepsi Challenge, and the launch of the Pepsi index, allowing fans to track their favorite bands of the festival

·       The Guitar Center Garage and Fender Gear Experience, where artists and aspiring musicians can get their guitars and basses set-up and repaired for free

·       A TDK Life On Record vintage boombox museum

·       Cocktails by Bulleit Bourbon, Bushmills Irish Whiskey, Tequila Don Julio, and Ketel One Vodka will be served. Guests at The FADER FORT by FIAT are encouraged to please drink responsibly.

·       Budweiser and Pepsi serving cold beverages

·       Authentic Brooklyn pizza from Roberta’s Pizza, via Austin native pizza guru Anthony Falco, who will source all ingredients locally from Texas for the week

Over the past decade, The FADER FORT has established itself as a primary stomping ground for many then-unknowns such as M.I.A., Florence and the Machine, Feist, Cold War Kids, Kid Cudi, The Black Keys and Best Coast. While the focus has always been emerging artists, The FADER FORT has also showcased a laundry list of blue-blood artists that have performed including Kanye West, Lou Reed, My Morning Jacket, Amy Winehouse, Moby, Nas, Damian Marley and N.E.R.D. among others.

The FADER FORT by FIAT will continue to provide wider exposure for new musicians, while at the same time incorporating a new level of art, culture and expression into the venue itself. Joining The FADER and FIAT at the festival will be Pepsi, Converse, Guitar Center, TDK, Budweiser, New Era, Bulleit Bourbon, Bushmills Irish Whiskey, Tequila Don Julio, and Ketel One Vodka.

About FADER Media
FADER Media consists of credible music and lifestyle-focused properties that speak to a combined audience of 1,800,000 influential young adults and generates over 3,000,000 impressions monthly. Founded by Rob Stone and Jon Cohen, and led by EVP and Group Publisher Andy Cohn, FADER Media includes The FADER,, FADER Films, FADER Label,, XLR8R Magazine,,,, The Cornerstone Mixtape, and The Cornerstone Player.

About FIAT
The FIAT brand stands for discovery through self expression. It encourages people to take charge of their lives, be confident and celebrate the small things with infectious excitement. The FIAT brand is now sold in over 80 countries and is winning the hearts of passionate drivers, motor journalists and judges alike.  Earning more than 60 international awards, including 2008 European Car of the Year, 2009 World Car Design of the Year and Best New Engine of 2010, the 2011 Fiat 500 is truly a vehicle of change – and it is now in America.  With Italian styling, timeless functionality, efficient design and innovative technology, the FIAT 500 or Cinquecento is a small car that lives big.

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Jim Napier

Jim Napier

Lover of movies and The Big Lebowski.